Professional writing. Website copywriting. Search Engine Optimised (SEO) web content.
Public relations. Editing. Research. Business writing workshops.
"I would not hesitate to recommend her for any role that involves using words to create compelling, creative communication.”
- Bruce Williams, Creative Director, Bastion Brands
"I'd recommend her to people who want the job done well."
- Scott Pape, The Barefoot Investor
Businesses often fill websites and corporate profiles with spiels about how great their company is – and then wonder why no one reads them, or buys anything.
Here’s the big secret: your customer doesn’t care about your company. They only care about themselves.
They’re not interested in your new software or where your CEO went to uni. They’re only interested in what you can give them. If they can’t find those benefits quickly, they’ll go elsewhere.
So turn it around. Tout the benefits of that software update, or write about how that CEO will use their industry experience for your client’s advantage. You’ll notice the difference.
Below are just a few examples of my writing work. For more, see my PDF portfolio or contact me.
Quarterly property newsletter for a 'Big 4' bank.
View sample
Website to convert visitors to blood donors